With our service, there is no such thing as "one size fits all." We view every school district as unique. Therefore, the work we do for each school district varies. Typically, we meet with the superintendent up front to discuss what the district is looking for and can afford to do. From that discussion, we offer you a number of options with costs attached. This can range from producing four newsletters a year all the way up to providing full-level communications services that include publications, media, community relations, Web site development and so on. 

Once you join our service, we assign a communications specialist to become your district’s account executive or "AE." The AE’s job is to get to know your district’s needs very well and to help carry out your communications program. Each year, we will develop a communications work plan for your district that is tied into your district’s educational goals and priorities. This plan may simply be a schedule of newsletters to be produced along with a list of stories developed collaboratively with your staff. Or this plan may be a more extensive document that strategically addresses your communication needs through a variety of channels -- i.e. newsletters, brochures, press coverage, community forums, Web sites and television. 

One question we often hear is: "Yes, but who does all the writing?" In most cases, it is our staff. That’s one of the key benefits we offer school districts. Each of our communication specialists is a skilled writer who can produce everything from newsletter features to press releases to brochure copy and more. Our communications specialists are also skilled in such areas as photography, desktop publishing, Web site authoring, video script writing and presentation planning. Backing them up is a team of people who are skilled in graphic design, Web site development and print management. Together, we are able to help you raise the quality of your communications to a whole new level of professionalism.

One other important aspect of our service is the fact that we are intimately involved in your school district, getting to know your staff and often working side-by-side with them on communication projects. In most cases, we maintain an office in your district, which allows us to be more sensitive to your issues and needs and to deliver work in a more timely manner. However, the communication specialist assigned to your district will be constantly drawing upon the expertise and help of the other members of the BOCES Communications team to carry out your district’s work. This teamwork allows us to produce a greater quality and quantity of work than any one of us could ever do on our own.